News & Events
OMMA Behavioral SF
Date:
July 21st, 2008Location:
Hotel Nikko - San Francisco, CaliforniaWebsite:
http://www.mediapost.com/ommabehavioralPanel:
Grill the Vendors, Monday, July 21st 4:30 - 5:40 PM
Panel Speaker:
Bob Dykes, CEO, NebuAdThe traditional OMMA Behavioral barbeque once again puts the sellers' feet to the fire. But much has transpired since our last cookout: FTC policy recommendations, the supposed "decline of the ad networks," the rise of the vertical media and ad networks, and recession-driven budget reallocations. How do the latest evolution in online economies affect the major behavioral networks and tools vendors. We ask them outright. And how are they serving media buyers and publishers? Is the consolidation of 2007 having a negative or positive impact on scale, pricing, and products? Hard questions from our moderator, live and online audiences will turn up the heat on the industry.